The New Mr. Peanut: Now THIS is more like it

November 8, 2010 at 2:08 pm Leave a comment

You may recall my childhood encounter with “Mister” Peanut, which I wrote about in the post Nutty Mr. Lady.

I’m glad to find out that Planters is putting a real man behind the shell in its new advertising campaign. The New York Times reports that Robert Downey, Jr. will be the voice of Mr. Peanut in new ads designed to revitalize the brand.

Mr. Peanut: Today You Are A Man

Planters’ ad agency rep says that RDJ’s “everyman suaveness” is one of the reasons they selected him to speak for Mr. Peanut, and really, who can argue with that?

But I admit, the bar for me is pretty low. I’ll be happy with pretty much any voice in the lower register. (And by the way, Planters, you might want to keep that in mind when you start sending the branded character out on the road for in-person promos!)

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Entry filed under: Useful Information.

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